Prime Time Gala


[BROOKINGS, S.D.] – The agriculture community recently banded together at the fourth annual Prime Time Gala to support Feeding South Dakota, which provides food assistance to hundreds of men, women and children across the state. Both Alltech and Hubbard Feeds, an Alltech company, supported the successful event, which raised a total of $236,508.

The highest-bid item at the event’s fundraising auction was a KEENAN mixer wagon donated from Alltech South Dakota, which raised $40,000 and was sold to Mike Winter from Brandt, South Dakota.

“Alltech is proud to support the Prime Time Gala with the donation of a KEENAN mixer for auction, as the money raised for Feeding South Dakota will go back to the people in our communities who need it most,” said CJ Tanderup, Alltech regional sales manager.

The event, hosted by the South Dakota Cattlemen’s Foundation in Sioux Falls, South Dakota, welcomed more than 1,540 guests. To date, the Prime Time Gala has raised a total of $737,508 for Feeding South Dakota, which has helped purchase 414,644 pounds of beef for those in need across the state since 2014. Also presented during the gala were $10,000 in scholarships to four students attending South Dakota schools who are interested in improving beef production and promotion.

“Hubbard Feeds is honored to be part of the Prime Time Gala as our agriculture industry and community come together to raise money for those struggling with food insecurity and to show our support for the South Dakota beef industry,” said Tyler Melroe, beef nutritionist for Hubbard Feeds.  

For more information about the Prime Time Gala, please visit


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The KEENAN MechFiber 320, donated by Alltech South Dakota, was the highest-bid item at the Prime Time Gala auction, raising $40,000 for Feeding South Dakota.

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The South Dakota Cattlemen’s Foundation presents a check for $236,508 to Feeding South Dakota. From left to right: Ryan Eichler (South Dakota Cattlemen's Foundation), Kerri DeGraff (Feeding South Dakota), Todd Wilkinson (South Dakota Cattlemen's Foundation) and Matt Gassen (Feeding South Dakota). 



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Tyler Melroe, beef nutritionist for Hubbard Feeds, presents Kaley Nolz from Mitchell, South Dakota, with a scholarship at the Prime Time Gala for her interest in improving and promoting beef production.

Photo credit: Robb Long Imaging