Carcass Challenge Winners

Media Release


June 18, 2024



Lubben White Oak Farms and Hubbard Feeds named Iowa Cattlemen’s Association Carcass Challenge Champion



[MANKATO, Mn.] – The Iowa Cattlemen's Association held their annual Carcass Challenge banquet and awarded six top producers with prizes in a variety of categories, with the overall champion being Neal and Lydia Grant of Lubben White Oak Farms from north of Monticello, Iowa and Hubbard Feeds.

“The Iowa Carcass Challenge is a great way for Hubbard to support the Iowa Cattlemen’s Association. This year the carcass challenge included 60+ steers from across the state that were brought to one site to be fed last November. Cattle were fed in two pens and harvested in late May, then the carcass results were gathered and shared at the annual banquet last week,” said Katie Wernimont, account manager at Hubbard Feeds.  “Hubbard has participated in this event in the past and when Lydia Grant asked me to participate this year, I was excited to see the results! It is fun to see cattlemen and women work together to showcase their product and promote the Iowa Cattlemen’s Association.”

When on pasture back at the Grant’s farm, the winning calf was fed Blueprint mineral from Hubbard Feeds. Blueprint is a targeted approach for peak performance without excess. Taking the building blocks of cattle nutrition, it programs the herd to perform from conception forward, one generation to the next. To learn more about Blueprint, visit  



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Photo Caption: Lubben White Oak Farms and Hubbard Feeds named Iowa Cattlemen’s Association Carcass Challenge Champion.


Pictured left to right: Katie Wernimont (Hubbard), Vince O’Connell (Hubbard), Neal and Lydia Grant (Lubben White Oak Farms)




Jenn Norrie

Communications Manager, North America and Europe; 1-403-863-8547


About Hubbard Feeds:

Hubbard Feeds, (, an Alltech company, stands as a beacon of excellence in providing cutting-edge nutrition solutions for animals. With a legacy spanning over a century since 1878, Hubbard Feeds remains committed to enhancing animal health, performance, and overall well-being through meticulously designed programs fueled by the latest technology and a world-class team.

Central to our ethos is a deep-rooted passion for animals and unwavering dedication to customer satisfaction, encapsulated in our motto, “Products and Answers that WORK®.” Our relentless pursuit of innovation is driven by a desire to improve customer profitability and competitive advantage and reduce risks and simplify their operations.

Moreover, we are steadfast in our commitment to developing sustainable agricultural solutions for the benefit of both current and future generations. Collaborating with Alltech's global network of over 5,000 talented individuals, we embrace the vision of “Working Together for a Planet of Plenty™,” leveraging new technologies and innovative farm management practices to create a world abundant with resources.

Through continuous scientific advancement and a focus on improved nutrition, Hubbard Feeds strives to elevate the value and quality of feedstuffs, enabling animals to realize their inherent genetic potential. Ultimately, our efforts are geared towards supporting producers in delivering plentiful, safe, and nutritious food for a sustainable future.