Vitalizer Plus

STRIVE Calf Program

Vitalizer Plus milk replacer is nutritionally designed to help stressed calves. Vitalizer Plus is a unique formulation designed to promote health and combat sickness.

About the Product

Vitalizer Plus is a complete milk replacer designed for the producer raising dairy beef or heifer calves that are at increased risk for sickness early in life due to:

  • Unknown colostrum intake and immune status
  • Co-mingling with calves from multiple sources
  • Transportation to and from livestock facilities

Vitalizer Plus contains ingredients and supplements targeted at promoting good health and combating sickness in stressed calves.

Vitalizer Plus is designed to be fed at higher feeding rates highlighted in our STRIVE Calf Program, with more potential growth through 56 days of age.

MOS and Essential Oil Options
MOS or mannan-oligosaccharides and essential oils containing specific plant extracts are standard ingredients in Vitalizer Plus. Both supplements contribute to maintaining a desirable microbial balance in the intestine, which leads to optimizing nutrient utilization and animal growth.

Vitalizer Plus provides animal plasma, which contributes to the overall protein content of the milk replacer in addition to providing specialized proteins that promote a favorable intestinal environment and increased animal performance.

Complexed Trace Minerals and Vitamins
Vitalizer Plus contains complexed trace minerals to support calf immunity, calf performance and health. In addition, Vitalizer Plus is fortified with B-vitamins along with vitamins C and E to promote health and growth.

Dry Blended Formulation
Vitalizer Plus is a dry blended formula (versus an instantized formula) and is designed for use with power mixers to assure that adequate dispersion and mixing of the product occurs.

The protein and fat levels along with a set feeding schedule are designed to promote dry starter intake and early rumen development in the calf. This leads to a more rapid and economical transition to a dry feed program.

Nutrient Analysis

Refer to product tag for specific nutrient analysis.

Medicated Options Include:

Oxytetracycline and Neomycin Base (from Neomycin Sulfate)

For aid in the treatment of bacterial enteritis (scours) and bacterial pneumonia


For the prevention of coccidiosis in non-ruminating and ruminating calves and cattle caused by Eimeria bovis and Eimeria zuernii.


For control of coccidiosis caused by Eimeria bovis and Eimeria zuernii.

Feeding Directions


Measure 3 quarts (.75 gallons) of clean, warm water (110°F) into a clean bucket.  Weigh 1.25 lbs. (20 oz.) of dry milk replacer powder and sprinkle onto the water surface, mix thoroughly, while adding clean warm water (110°F) until the final solution volume reaches 4 quarts (1 gallon).

Birth through day 1:  Feed 4 quarts of clean, disease-free, high quality maternal colostrum or 1 package of OptiPrime calf colostrum replacer within 4 hours of birth.  Feed an additional 2 quarts of colostrum or begin feeding milk replacer within 24 hours.  See product tag for more specific feeding directions.  

Management Tips

  • Sprinkle milk replacer powder onto water for best mixing.
  • Agitate powder and water with a wire whisk.
  • Offer clean, fresh water at all times.
  • Clean, sanitize and air dry feeding and mixing equipment after each feeding.
  • Introduce a high quality calf starter at 4 days of age.
  • Avoid feeding hay prior to weaning.
  • House calves in a well ventilated area.
  • Provide clean, dry bedding at all times.
  • Do not mix powder in water over 150°F.
  • Powder can contain variation in color and dark particles, this is normal.
  • Slow agitation of milk replacer solution during feeding is recommended to assure a proper mix to all calves.

These products, which contain added copper, must not be fed to sheep or related species that have a low tolerance level to copper.

These products have been formulated specifically for dairy calves and are not intended for other species. 

Product Number

#31980 or #46604—Vitalizer Plus 24-20, Non-med, 50 lbs.

Other drug and additive options also available. 

Please Note: This product information sheet is meant to serve as a general overview and is not intended to replace the product label. Always refer directly to the product label for the most up-to-date nutrient content and feeding directions.