Beginner Plus

STRIVE Calf Program

Beginner Plus milk replacers are high performance and easy-mixing milk replacers designed to maximize growth in young calves. Beginner Plus milk replacers are instantized products containing all-milk proteins.

About the Product

Research Proven Performance
Beginner Plus is part of Hubbard’s STRIVE Calf Program which has been fed to calves across a variety of environmental and management conditions at the Calf Research Facility, a joint partnership research facility between Hubbard Feeds and the University of Minnesota.

Beginner Plus milk replacers are 24% protein and are formulated to be fed at slightly higher feeding rates for additional growth, highlighted in our STRIVE Calf Program, with more growth potential through 56 days of age.

Due to these research efforts, Beginner Plus has been formulated and proven to support early growth during the nursery phase. In addition, when Beginner Plus is coupled with a high quality texturized calf starter feeding program and good management, this can lead to more than doubling of birth weight by 60 days of age.

Easy Mixing
Beginner Plus milk replacers are instantized to ensure easy mixing. Mixing ease is measured by:

  1. Mixability: ease of going into solution
  2. Wettability: time to break water tension
  3. Settle-out: suspendibility of solution

Beginner Plus milk replacers are manufactured to maximize mixability and wetability while minimizing any settle-out.

High Quality Ingredients
Beginner Plus milk replacers are amino acid balanced and utilize all-milk protein ingredients including highly digestible skim milk and whey protein sources. The milk replacer is fully fortified and balanced with optimum mineral and vitamin levels. Beginner Plus is a 24% protein and 20% fat milk replacer.

Selenium-Yeast Standard
Organic selenium yeast is the standard selenium ingredient used to support muscle development, normal immune function, resistance to disease and enhance overall calf nutritional status.

BIO MOS and Essential Oil Options
BIO MOS or mannan-oligosaccharides and essential oils containing specific plant extracts are optional ingredients available in Beginner Plus. Both supplements contribute to maintaining a favorable intestinal environment leading to optimizing nutrient utilization and growth.

Choice of Medicated Additives
Beginner Plus milk replacers are available with medicated additives at FDA-approved levels. Refer to product tag for specific claims. 

Nutrient Analysis

Refer to product tag for specific nutrient analysis.


Medicated Options Include:

Oxytetracycline and Neomycin Base (from Neomycin Sulfate)

For aid in the treatment of bacterial enteritis (scours) and bacterial pneumonia


For the prevention of coccidiosis in non-ruminating and ruminating calves and cattle caused by Eimeria bovis and Eimeria zuernii.


For control of coccidiosis caused by Eimeria bovis and Eimeria zuernii.

Feeding Directions

Measure 3.0 quarts (.75 gallons) of clean, warm water (110° F) into a clean bucket. Sprinkle 2 full cups* (20 oz. or 1.25 lbs.) of milk replacer powder onto the water surface, mix thoroughly, while adding clean warm water (110° F) until the final solution vilume reachces 4 quarts (1 gallon).  

*Enclosed cup holds 10 oz. of milk replacer powder level full.

At Birth:  Feed 4 quarts (1 gallon) of clean, disease free, high quality maternal colostrum or 1 package of OptiPrime calf colostrum replacer within 4 hours of birth followed by another 2 quarts of colostrum or begin feeding milk replacer within 12 hours.

Day 2:  Begin feeding Beginner Plus milk replacer according to tag directions. Offer clean, fresh water at all times.

4 to 35 days of age:  Provide a texturized 18% calf starter along with clean, free choice water. Replace daily and keep fresh and clean at all times. Continue to feed Beginner Plus milk replacer according to tag directions.

35 days of age:  Reduce milk replacer feeding by 50% when calves are consuming at least 2 lbs. of calf starter daily. Provide free choice water at all times.

42 days of age:  Wean completely when calves consume at least 3 pounds of calf starter for 3 days in a row. Offer free choice 18% calf starter and free choice water for two weeks prior to moving and grouping.

Cold Weather Feeding:  Newborn calves can experience cold stress at temperatures below 50° F. Options for providing more nutrients to calves during cold stress include:

  1. Feed up to 50% more milk replacer solution per calf per feeding (feed 3 quarts versus 2 quarts per feeding).
  2. Add a third 2 quart feeding during the day.
  3. Add Calf-Cal high energy supplement to the existing milk replacer.

Management Tips

  • Sprinkle milk replacer powder onto water for best mixing.
  • Agitate powder and water with a wire whisk.
  • Offer clean, fresh water at all times.
  • Clean, sanitize and air dry feeding and mixing equipment after each feeding.
  • Introduce a high quality calf starter at 4 days of age.
  • Avoid feeding hay prior to weaning.
  • House calves in a well ventilated area.
  • Provide clean, dry bedding at all times.

These products, which contain added copper, must not be fed to sheep or related species that have a low tolerance level to copper.

These products have been formulated specifically for dairy calves and are not intended for other species. 

Product Number

#37598 or #46511—Beginner Plus 24-20 Non-med, 50 lbs.

Other drug and additive options also available. 

Please Note: This product information sheet is meant to serve as a general overview and is not intended to replace the product label. Always refer directly to the product label for the most up-to-date nutrient content and feeding directions.